Dave Gauntelett

The video above is basically trying to say that in the golden era of film (1930-50's) everyone went to the cinema to watch one thing, and it didn't matter what it was, they just wanted to watch it. The media itself was like a God, and it was the most expensive and amazing thing in society. Watching one t.v. in the day with everyone and whatever is on, you would have to watch, until it turned off
Whereas today, it is the most important thing in society, because it blends into society, you watch whatever you want to watch, when you want to watch it, because it is always available. Going to the cinema as a social event, instead of actually just going because its a big thing. Today you can watch t.v. on your computer/laptop, on your phone, iPod