Audience

Another word for audience is consumers.

Target Audience
In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed (Kotler 2001).

Niche
A niche audience is a much smaller group of people. It tends to be aimed at a certain type of person/group with unique interests. For example independant films and social realist films tend to have a niche audience.

Mass
A mass audience is a much wider group of people, with much broader interests that apeal to a lot more. For example Hollywood produce all their films based on mass audiences.

Demographic
A demographic profile provides enough information about the typical member of this group to create a mental picture of this hypothetical aggregate. For example, a marketer might speak of the single, female, middle-class, age 18 to 24, college educated demographic.

Psychographic
Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles