Is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.
The Cultivation Theory
Cultivation theory is a social theory which examined the long-term effects of television on American audiences of all ages.
Uses And Gratifications
1. Information
2. Personal Identity
3. Integration and Social Interaction
4. Entertainment
Reception Analysis
. No text has one simple meaning
. Instead, reception analysis suggests that the audience themselves help to create the meaning of the text
. We all decode the texts that we encounter in indiviual ways which may be a result of our upbringing, the mood that we are in, the place where we are at the time or in fact any combination of these and all kinds of other factors.
. Receptions analysis is all about trying to look at these kinds of differences and to understand them. What reception analysts have found is that factors such as a gender, our place inside society, and the context of the time we are living in can be enormously important when we make the meaning or a text
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