Thursday, 20 October 2011

Storyboard

This is the storyboard to our film, in the storyboard, it shows what the characters roughly look like, the shots we would like to use, the amount of time taken on the shots, and the edits we would like to use.

Film Noir Posters

This Poster is from the film 'The Blue Dahlia'. In this poster you can tell who the main character is and the protagonist is, it would have to be man in the middle, because he is the centre of attention and has the biggest proportion on the poster. You can also tell who the antagonist is, because of the man with the gun in the background and the negative expression, also he is in the shadows, which is a codes and conventions of being an evil character. The female character on the left looks to be the distractor of the film.










 In this poster, the female character in this film called 'Laura' is the dominant character, you know this because the film is her name, so she has to be of significance. Also the fact that there are two male characters looking at her, this could mean that she is a hard to get character. Also the fact the she is wearing red signifies sexual or love. The man looking down onto Laura would be another protagonist because he shows no sign of being a bad guy, and he has light on his face, and you wouldn't put too much light on a bad guy. The guy on the right with the gun is obviously the antagonist in the film because he also has a lot of shadowing on him.

Wednesday, 19 October 2011

Main Character

Marilyn Winters is the name of our main character in our short film. It will be played by Kirsty Rice. She is the murderer in our film, but it is unexpected because you are made to believe that she hasn't done anything and proven innocent by our detective whilst he interogates her. Throughout the short film, Marilyn will be wearing a black dress, which symbolises that she could be a bad person

Font Idea's



These are our font ideas. We chose the italic idea because it looks more feminine, and therefore more relivant to the film. The other idea looks like type writer text, this is also appropiate as well because computers were not invented in the later 40's/early 50's. Also, it is very common in Film Noir films to use type writers on screen to show
- Time
- Date
- Location

We have decided to go for the top left font because this font looks feminine and elegant, which is appealing and appropiate because the main character in our film 'Marilyn' is meant to be both feminine and elegant.

Film Pitch

Lesson

In this lesson, we filmed our pitch which is around about 5 minutes long. We have thought about everything in our film. E.g. Distribution, production company, slogan, film text and more. Now that we have finished off our script and story board, we should be ready to start filming whenever, all we would need are costumes, props and of course the actors.

Problems With Theories



The public and religious groups are blaming manson for the columbine massacre.

His response is -
. Poster boy for fear (everyone is scared of him)
. President bombings/ foreign policy (no one blames someone like the president)
. People don't listen
. Conforming

'Keep everyone afraid and they'll consume'

However

Even though we consume television and other media technologies differently, the main way to watch television or reading the news are done majoritly the same. The only real difference the golden era and today, is film. You would have to go to the cinema to watch a new film, or wait till something comes onto the television. Today people will watch it wherever, t.v. interenet or at the cinema, because they are given so many options to do so

Dave Gauntelett



The video above is basically trying to say that in the golden era of film (1930-50's) everyone went to the cinema to watch one thing, and it didn't matter what it was, they just wanted to watch it. The media itself was like a God, and it was the most expensive and amazing thing in society. Watching one t.v. in the day with everyone and whatever is on, you would have to watch, until it turned off
Whereas today, it is the most important thing in society, because it blends into society, you watch whatever you want to watch, when you want to watch it, because it is always available. Going to the cinema as a social event, instead of actually just going because its a big thing. Today you can watch t.v. on your computer/laptop, on your phone, iPod




Audience Theories

Hypodermic Syringe Theory
Is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.


The Cultivation Theory
Cultivation theory is a social theory which examined the long-term effects of television on American audiences of all ages.

Uses And Gratifications
1. Information
2. Personal Identity
3. Integration and Social Interaction
4. Entertainment


Reception Analysis
. No text has one simple meaning
. Instead, reception analysis suggests that the audience themselves help to create the meaning of the text
. We all decode the texts that we encounter in indiviual ways which may be a result of our upbringing, the mood that we are in, the place where we are at the time or in fact any combination of these and all kinds of other factors.
. Receptions analysis is all about trying to look at these kinds of differences and to understand them. What reception analysts have found is that factors such as a gender, our place inside society, and the context of the time we are living in can be enormously important when we make the meaning or a text

New Media Technology



Audience

Another word for audience is consumers.

Target Audience
In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed (Kotler 2001).

Niche
A niche audience is a much smaller group of people. It tends to be aimed at a certain type of person/group with unique interests. For example independant films and social realist films tend to have a niche audience.


Mass
A mass audience is a much wider group of people, with much broader interests that apeal to a lot more. For example Hollywood produce all their films based on mass audiences.
Demographic
A demographic profile provides enough information about the typical member of this group to create a mental picture of this hypothetical aggregate. For example, a marketer might speak of the single, female, middle-class, age 18 to 24, college educated demographic.

Psychographic
Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles

Wednesday, 12 October 2011

Iconic Film Noir Photo's

This photo is iconic because of the beautiful woman in the shot. In Film Noir, the directors wanted light on the beautiful woman at all times, no matter where they was or how dark the rest of the scene is, they always had to have light on them, because in the 1940/50's the studio was as big as the celebrities themselves, so they made sure that they looked beautiful at all times.




This is also an iconic picture of Film Noir as well, because of the mist and silhouette's being used. With the woman being in front of the man in the scene, it shows that she might be more dominant than the male, or that she is a seductive woman. You know this not only by her being in front of the man, but also because you can see that the man is looking at the woman even if he is a silhouette, that shows the woman is of significance.

Film Noir

The term film noir, French for "black film", first applied to Hollywood films by French critic Nino Frank in 1946, was unknown to most American film industry professionals of the classic era.

Film noir is a cinematic term used primarily to describe stylish Hollywood crime dramas, in particular, films that deal with cynical attidues or sexual motivations. This would normally be played by the beautiful female character.Hollywood's classic film noir period is generally regarded as stretching from the early 1940s to the late 1950s. Film noir of this era is associated with a low-key black-and-white visual style that has roots in German Expressionist cinematography. Many of the prototypical stories and much of the attitude of classic noir derive from the hardboiled school of crime fiction that emerged in the United States during the Depression.

This photo is an iconic description of film noir, the mist across the whole screen and the silhouette in the middle of the screen. This is very common of Film Noir to do so, because it gives a sense of secrecy in the film/scene and even with the street light on above him, he still remains without any light on him whatsoever, because the director doesn't want the audience to know who it is.

Film Noir Codes And Conventions

Narrative

Plot- Is the narrative as it is read, seen or heard from the first to the last word or image. That is, like a signifier, it is what the read perceives.

Storyline- Is the narrative told in chronological order, the abstract order of events as they follow each other. That is, like a signified, story what the reader concieves or understands.

(Tools for cultural studies, Macmillian, 1994)

More specifically, narrative is a way of orgainising spatial and temporal date into a cause and effect chain of events with a beginning, middle and end that embodies a judgement about the nature of the events as well as demonstrates how it is possible to know, and hence to narrate, the events.


(Narrative comprehension and film, Routledge, 1992)
 
 
Here me and my group have created a simple storyboard out of the pictures given to us in class.
The idea of the task was to show the rest of the class  our storyboard and let them interperet there version of the story from how we had arranged the images.

Friday, 7 October 2011

Ideology

Ideology is a very important key concept because it underpins the construction of any media text. A media text will always have an ideology which is communicated. explicitly or implicitly to an audience.

The Jargon
A dominant ideology is one which is accepted and understood by the majority of people as part our culture and expectations.

Monday, 3 October 2011

Our Film

Our Film is a Film Noir Detective/Crime film. We decided to go with the title 'Marilyn', we chose this because it was typical of Film Noir films to be named after the character of which the story is about. Typically it would be the female.

The storyline to our film is: Marilyn phones the police because her husband has been murdered. We don't get to see who the murderer is. But throughout the film, there are clues as to who the killer is. The Detective doesn't show signs as to who the killer is, but knows that Marilyns husband was rich. The detective herself is an independant person and thinks that she doesn't need anyone, but inside she's got problems herself. After a second murder, the detective  suspects more. When he figures out its Marilyn, he goes for the arrest. She doesn't realise the danger ahead of him, his partner, who is barely introduced in the film, follows the detective to save her from her getting murdered by Marilyn.