Audience

Another word for audience is consumers.

Target Audience
In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed (Kotler 2001).

Niche
A niche audience is a much smaller group of people. It tends to be aimed at a certain type of person/group with unique interests. For example independant films and social realist films tend to have a niche audience.

Mass
A mass audience is a much wider group of people, with much broader interests that apeal to a lot more. For example Hollywood produce all their films based on mass audiences.

Demographic
A demographic profile provides enough information about the typical member of this group to create a mental picture of this hypothetical aggregate. For example, a marketer might speak of the single, female, middle-class, age 18 to 24, college educated demographic.

Psychographic
Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles

Iconic Film Noir Photo's

This photo is iconic because of the beautiful woman in the shot. In Film Noir, the directors wanted light on the beautiful woman at all times, no matter where they was or how dark the rest of the scene is, they always had to have light on them, because in the 1940/50's the studio was as big as the celebrities themselves, so they made sure that they looked beautiful at all times.

This is also an iconic picture of Film Noir as well, because of the mist and silhouette's being used. With the woman being in front of the man in the scene, it shows that she might be more dominant than the male, or that she is a seductive woman. You know this not only by her being in front of the man, but also because you can see that the man is looking at the woman even if he is a silhouette, that shows the woman is of significance.

Film Noir

The term film noir, French for "black film", first applied to Hollywood films by French critic Nino Frank in 1946, was unknown to most American film industry professionals of the classic era.

Film noir is a cinematic term used primarily to describe stylish Hollywood crime dramas, in particular, films that deal with cynical attidues or sexual motivations. This would normally be played by the beautiful female character.Hollywood's classic film noir period is generally regarded as stretching from the early 1940s to the late 1950s. Film noir of this era is associated with a low-key black-and-white visual style that has roots in German Expressionist cinematography. Many of the prototypical stories and much of the attitude of classic noir derive from the hardboiled school of crime fiction that emerged in the United States during the Depression.

This photo is an iconic description of film noir, the mist across the whole screen and the silhouette in the middle of the screen. This is very common of Film Noir to do so, because it gives a sense of secrecy in the film/scene and even with the street light on above him, he still remains without any light on him whatsoever, because the director doesn't want the audience to know who it is.

Film Noir Codes And Conventions

Film noir codes & conventions

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Narrative

Plot- Is the narrative as it is read, seen or heard from the first to the last word or image. That is, like a signifier, it is what the read perceives.

Storyline- Is the narrative told in chronological order, the abstract order of events as they follow each other. That is, like a signified, story what the reader concieves or understands.

(Tools for cultural studies, Macmillian, 1994)

More specifically, narrative is a way of orgainising spatial and temporal date into a cause and effect chain of events with a beginning, middle and end that embodies a judgement about the nature of the events as well as demonstrates how it is possible to know, and hence to narrate, the events.



(Narrative comprehension and film, Routledge, 1992)

 

 

Here me and my group have created a simple storyboard out of the pictures given to us in class.

The idea of the task was to show the rest of the class  our storyboard and let them interperet there version of the story from how we had arranged the images.

Ideology

Ideology is a very important key concept because it underpins the construction of any media text. A media text will always have an ideology which is communicated. explicitly or implicitly to an audience.

The Jargon
A dominant ideology is one which is accepted and understood by the majority of people as part our culture and expectations.

Our Film

Our Film is a Film Noir Detective/Crime film. We decided to go with the title 'Marilyn', we chose this because it was typical of Film Noir films to be named after the character of which the story is about. Typically it would be the female.

The storyline to our film is: Marilyn phones the police because her husband has been murdered. We don't get to see who the murderer is. But throughout the film, there are clues as to who the killer is. The Detective doesn't show signs as to who the killer is, but knows that Marilyns husband was rich. The detective herself is an independant person and thinks that she doesn't need anyone, but inside she's got problems herself. After a second murder, the detective  suspects more. When he figures out its Marilyn, he goes for the arrest. She doesn't realise the danger ahead of him, his partner, who is barely introduced in the film, follows the detective to save her from her getting murdered by Marilyn.